The Receipts

Real dashboards. Real spend. Real leads.

straight out of the accounts

The centrepiece: 199 leads in 30 days at a 10.84% conversion rate. One in nine people who clicked became an enquiry.

Campaign table showing 199 conversions at 10.84 percent conversion rate

up to 1 in 4 clicks becomes a lead ↑

Trades client, 30 days

Google Ads dashboard showing 820,510 impressions and 3,088 conversions

3,088 leads across our accounts

Agency wide, Google Ads

Google Ads dashboard showing 621.99 conversions from £5,854 spend

622 leads in 2 months. £9.41 each!

Home services client, Kent

Google Ads showing 1,986 conversions at £2.69 average CPC

1,986 leads, one account ↑

Long term client, Google Ads

Google Ads showing 414 conversions, up 334 on the prior period

Leads up 334 after we took over

Rescue job, Google Ads

Google Ads showing 39 conversions in 6 days

39 leads in the first 6 days

New campaign launch

Google Ads account with 1,919 conversions at £2.50 CPC

1,919 leads and counting ↑

Google Ads, ongoing

What You Get

Everything handled. Nothing hidden.

Campaigns built properly

Keyword research, tight ad groups, negative keyword lists in the thousands. Your budget goes on buyers, not browsers.

A landing page that converts

We never point ads at a homepage. You get a dedicated page engineered for one job: turning the click into a call.

Every call and form tracked

You'll know exactly which pound produced which lead. No guessing, no "brand awareness" excuses.

Leads texted instantly

Name, number, what they need, on your phone the second it lands. Miss a call and our system texts them back before they ring the next bloke.

Wasted spend blocked

Job seekers, DIYers, wrong areas, tyre kickers: filtered out and added to block lists that grow every week.

Reports you'll actually read

Real dashboard screenshots monthly. What you spent, what came in, what we're doing next. Ad spend paid directly to Google, separate from our fee.

The Cleanup

What we strip out of every account.

Google's defaults are built to spend your money, not make you money. These are the leaks we shut off in week one, on every account, without exception.

Broad match sprawl

Loose match types quietly show your ads for searches that will never become jobs. Tightened to what buyers actually type.

Display network creep

Search budgets leaking onto random banner placements and mobile games. Off, immediately.

Search partners

Low quality third party sites that inflate clicks and deflate conversion rates. Audited, and usually cut.

Location bloat

"People interested in your area" means tourists and researchers, not customers. Switched to physical presence only.

Auto-applied recommendations

Google rewriting your account while you sleep. Disabled, so every change is a human decision with a reason.

Zombie keywords

Terms that spend every month and convert never. Found, killed, and their budget moved to proven winners.

The First 90 Days

What actually happens after you say yes.

Wk 1

Built, live, first leads

Keyword research, campaign build, negative lists, landing page live, tracking tested end to end, then ads on. First leads typically land within days of launch, sometimes within minutes. One client took 21 on day one.

Wk 2-4

Leads flowing + first data

Volume building, every search term reviewed by hand, junk clicks blocked daily. One recent launch pulled 39 leads in its first 6 days.

Mo 2

Sharpen

Losing ads killed, winning ads scaled, bids tuned to what a lead is actually worth to you. Cost per lead starts dropping.

Mo 3

Compound

Block lists in the thousands, quality scores climbing, cheaper clicks than any new account can buy. This is where the 60 day guarantee has already been settled.

Questions

Asked all the time. Answered straight.

Fast. Campaigns can be live within days of our call, and the first leads usually follow the same week. One recent launch pulled 39 leads in its first 6 days. The system then gets sharper every month as the block lists and bid data build up.

Depends on your trade and how competitive your patch is. We'll give you a straight number on the call based on real search volume in your area. Whatever it is, your ad spend goes directly to Google, separate from our management fee, so you see every penny.

Because most DIY and cheap-agency accounts have no negative keywords, no dedicated landing page and no call tracking, which means half the budget goes on rubbish clicks nobody notices. We took over one account and leads went up 334 on the previous period with the same product. The receipts on this page are the difference.

No. Rolling monthly, 30 days notice. And the guarantee is in writing: double your investment in 60 days or we work free until you do.

Never in your area. One business per trade, per patch, first come first served.

Across our trades accounts right now: £2.50 to £3.12 per click, and our benchmark account runs £9.41 per lead. Emergency trades convert higher and cost more per click; niche services often run cheaper. We'll give you your trade's real range on the call.

Not for local trades. Smart campaigns are Google's autopilot for people who don't look at their accounts, and they hide the search terms you're paying for. We run proper search campaigns where every pound is visible and accountable.

You do, always. It's built in your name, in your billing, and if you ever leave, everything stays with you. Agencies who keep the account hostage are half the reason our rescue page exists.

Yes, and it's often better: existing history speeds everything up. We audit first, keep what works, rebuild what doesn't.

We qualify at the campaign level (keywords, negatives, geography) and the page level (clear pricing signals, service boundaries). If junk still slips through, tell us which lead and why, and it becomes a new block rule the same day. The system literally learns from your feedback.

Play With The Maths

Drag the budget. Watch the leads.

Real assumptions from our live trades accounts: an average £3 cost per click and a landing page converting 15% of clicks into leads. Slide your monthly budget and see what comes out the other end.

Monthly budget £750

250

Clicks at £3 CPC

15%

Landing page conversion

Leads a month

Illustrative, based on typical numbers across our trades accounts. Your trade and area set the real figures, which is exactly what the free audit works out.

The UK's #1 Google Ads Experts

The counter that never stops.