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Meta Ads

Your customers arescrolling right now.Put your business in the way.

Facebook and Instagram ads that pull leads at £2 to £4 each while you're on the tools. We've done it for plumbers, cleaners, landscapers, gyms, tattoo studios, pubs and home services of every kind, and the results below are theirs, not stock photos.

Show Me The Proof
£2 TO £4 A LEADREAL CLIENT AVERAGE
Pick Your Trade

See what Meta does for your industry.

pick your trade, watch it change
Step 1: the ad we'd run for you (example)
Ob Your Business Sponsored
Is your roof making your house look 20 years older?
Before AfterFree quote, photos back same day
Your Company Ltd Get Quote
Step 2: the real result behind it
Headline number£3.25
What came in21 leads
How fastin 24 hours

Real result: 21 leads at £3.25 each in the first 24 hours for an exterior cleaning client.

The Receipts

Straight out of Ads Manager.

Meta Ads showing 21 leads at £3.25 each in 24 hours
21 leads in 24 hours!
Exterior cleaning client
Meta Ads showing 48 leads at £2.98 each
48 leads at £2.98 a pop
Meta Ads, 5 days
Meta ad sets generating leads at £2.05 each
£2.05 per lead. Not a typo.
Meta Ads ad set, live now
Form dashboard showing 107 enquiries in 30 days
107 enquiries in 30 days, one site
Landing page, live now
Form dashboard showing 94 enquiries in 30 days
94 more. Different client, same story
Landing page, live now
Real Creatives

Ads that stop the scroll.

Two of our live Meta creatives. Real offers, real numbers, designed to make a thumb stop dead.

Meta ad creative for a boiler installation client
The £1,790 boiler creative
Heating client, live on Meta right now
Meta ad creative for a bathroom fitting client
The £2,989 bathroom creative
Bathrooms client, live on Meta right now
How We Run It

Leads, not likes. Ever.

Creative that stops thumbs

Real job photos and videos, tested against each other constantly. When an ad dies, we kill it and ship the next one.

Audiences built on buyers

Lookalikes built from your actual customer list, not Facebook's guesswork. Your budget chases people like the ones who already paid you.

Instant forms + fast follow up

Leads captured inside Facebook and texted to your phone in seconds, because a lead answered in 5 minutes is worth ten answered tomorrow.

SMS to your pocket

Name, number, what they want. On your phone before you've finished the job you're on.

Tested, scaled, repeated

Winning ads get more budget, losers get binned. One client's best ad set runs at £2.05 a lead right now because of exactly this loop.

Honest monthly reports

Spend, leads, cost per lead, screenshots. Ad spend paid directly to Meta, separate from our fee.

The Obsidian Guarantee
2xin 60 days

Double your investment in 60 days or we work for free until you do.

A written clause in every contract, measured against your total investment in won work. If we don't get you there, you don't pay us until we do.

Questions

Asked all the time. Answered straight.

Yes, when it's run for leads instead of likes. The receipts above are trades and local businesses: 21 leads in 24 hours, 48 in five days, £2.05 a lead on a live ad set. The catch is it needs proper creative and follow up, which is the part most people skip.

Google catches people already searching for you. Meta creates demand from people who didn't know they needed you yet, and it's usually cheaper per lead. Best answer depends on your trade and budget, and we'll tell you straight on the call, including if the honest answer is both.

Less than you think to start. We've pulled hundreds of leads for clients on modest daily budgets. You pay ad spend directly to Meta, separate from our fee, and we scale it only when the numbers earn it.

We do, from your real photos and videos. If you've got nothing, we'll tell you exactly what to film on your next few jobs. Thirty seconds of real footage beats any stock video ever made.

Rolling monthly, 30 days notice, guarantee in writing. Same terms as everything we do.

Usually within the first 48 hours of launch. The receipt at the top of this page is 21 leads in the first 24 hours. Meta delivers volume fast; the skill is keeping quality up while it scales.

Different, not worse. Google catches urgent need, Meta catches interest earlier, which means speed to contact matters even more. That's why every lead is texted to you instantly, and why our clients close them.

We monitor them. Rude comments get hidden, questions get answered or passed to you, and good comments get left up doing free selling.

Included automatically. Meta campaigns run across Facebook and Instagram, and we let performance decide where your budget flows.

How Fast It Starts

Leads in the first days. Sometimes in minutes.

Meta doesn't make you wait. Once a campaign goes live, leads typically start landing within the first couple of days, and we've watched them arrive within minutes of launch. The screenshot on the right is day one of a campaign: 21 leads at £3.25 each before the client had finished their first cup of tea with it live.

Meta Ads Manager showing 21 form leads at £3.25 per lead on day one
21 leads, £3.25 each, day one
Straight from Ads Manager, exterior cleaning client
Where The Leads Land

Filled in on Facebook at 9pm? On your phone at 9pm.

Meta leads go cold fast, so speed to contact is the whole game. Every instant form and message lands on your phone as a text the second it happens, with everything you need to call them back while they're still scrolling.

Obsidian Leads

More customers, clients and sales than you can handle.

Sixty seconds. Pick your trade, tell us your patch, and we'll tell you what Meta can do for it, with real numbers from businesses like yours.

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